For those who know me both personally and professionally, it’s likely no surprise that I chose March 8th, International Women’s Day, as the founding day of Spirited Media. We are a female-owned creative communication collective, dedicated to assisting brands in forging deeper connections with their audiences. Reflecting on why I embarked on this journey with […]

Consumers are looking for more than a like or a comment when engaging with their favorite brands. They want to feel like they know you and are supported by you. Successful brands look to meet their consumers where they already are. Whether it’s commenting back and engaging on social media, providing them with educational and […]

Actions speak louder than words, and in 2022 brands will be expected to act louder and identify their intent directly with consumers. So how do brands authentically communicate their values to their target demographic? Through engaging their consumers via cause marketing efforts. Cause marketing is when a brand or individual actively works to improve the […]

G2G (and we don’t mean “got to go” on AIM) aka grain to glass is another trend actively growing within the industry. You’ll notice grain-to-glass referred to a few ways here – tbh we like all of the names and think the more the merrier. Tony Freund from the ABV Network sums the movement up […]

So why is a company like ours leaning into a trend that could change half the beverage space we proudly work in? Well, we can’t control trends and it’s our responsibility to monitor trends and share them with you.

Are the years getting shorter or is it just us? Glad you agree because 2021 came and went in the blink of an eye — but not without its successes, challenges, and lessons. As we reflect on 2021, we want to say thank you to our clients, friends, and family for an extremely rewarding year. Spirited Media would not be the same without the influence and support from you.